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What is another word for goodwill?

Need synonyms for goodwill? Here's a list of similar words from our thesaurus that you can use instead.

Noun
Friendly, helpful, or cooperative feelings or attitude
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“A team of Florentine painters was dispatched to decorate the Sistine chapel as a gesture of goodwill to his erstwhile enemy Pope Sixtus IV.”
Noun
The quality or state of being willing to do something
“His Majesty had the goodwill to preserve even those privileges belonging to Bordeaux, which has revolted several times.”
Noun
A fondness or positive regard for something
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Noun
Freedom from simulation, hypocrisy, disguise, or false pretense
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Noun
A measure of how products and services meet or surpass customer expectation
Adjective
Having a focus on the customer
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